Hello all--Is anyone aware of research that looks at the physical placement of personalized marketing messaging? I'm looking at a mockup (for a design in which I was not involved) that has a large section of the top center of our e-commerce homepage devoted to personalized messages to the registered user. (The area is usually devoted to showcasing new items for sale; that content isn't being removed, it will just be pushed farther down the page.) The content of these messages will vary, but the one being proposed to start with is directed at users who are opted out of e-mails, telling them that they're missing a lot by not opting in and reminding them how to change their communication preferences. This strikes me as intrusive, and my gut feeling is that such a prominent position on the site should not be given over to something that's a step above a nag screen. We do have a good conversion rate from our e-mails, so from a marketing perspective, the message itself makes sense; I'm just not at all sure the placement makes sense. But that's purely a gut feeling on my part, and I would love to have some backup.
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