An Invitation to Register for How to Design for Persuasion, Emotion, and Trust (PET Design)
HFI will be presenting its new course for Usability professionals on Wednesday, May 6 Friday, May 9, in NYC. The course explores the next wave in Web site design persuasive design designing for persuasion, emotion, and trust. Register soon, this course is filling up quickly! Register here: http://www.humanfactors.com/PETdesign/training.html About the Course Persuasion, emotion, and trust (PET) are critical factors for creating successful online interactions. The growing reliance on e-channels makes an engaging customer experience more important than ever. This course provides the essential knowledge to transition from being a classical usability engineer to become a complete user experience designer. You'll learn to develop persuasive strategies and implement research-based methods throughout the design process to make your website more trustworthy and convincing. Whether your site is e-commerce, informational, or transactional, you can establish deeper relationships with your customers by understanding how people make decisions that lead to conversion. You'll learn techniques to probe the subtle motivations and emotional triggers that influence peoples reactions to your message, content, and offers. Why PET design? While traditional user-centered web design focuses on designing for usability, it is now essential to design for Persuasion, Emotion, and Trust to satisfy customer needs and meet business objectives. In this course, you will learn advanced techniques to motivate people to explore, discover, interact, and return to your website. Whether your site, application, or product is informational, functional, or transactional, PET design teaches you how to influence people to make decisions leading to conversion. You'll learn how to: Engage customers Persuade users to act Achieve measurable results Invest in your career Join the thousands of user experience professionals who already know that HFI training is one of the best investments you can make to enhance and advance your career. Learn from the best HFI has earned a reputation as the worlds most well-respected user-experience design firm and is the leader in usability and user-centered design training. This course will be taught by Mona Patel, HFI VP of Eastern Region. Mona is HFI's expert on the emotional response to design.
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