The New York City Usability Professionals' Association invites you to attend:
Designing Outcomes for Usability: The Future of User Experience & Analytics a presentation by Marko Hurst, Director of User Experience at Colangelo Tuesday, February 17, 2009 Networking: 6:00 pm, Presentation: 6:30 pm JPMorgan Chase - Park Avenue Please scroll down for event and registration details. Register at: http://nycupa20090217.eventbrite.com ABOUT THE PRESENTATION Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions. ABOUT THE SPEAKER Marko Hurst is the Director of User Experience for Colangelo (an Omicom subsidiary) and has worked for Fortune 500 companies such as Proctor & Gamble, Unilever, Kraft, Ford Motor Company, and Motorola. Marko also develops artificial intelligence around decision-making and maintains a blog on analytics at MarkoHurst.com. Marko is the co-author of "Search Analytics For Your Site." With Lou Rosenfeld, Marko is bridging the gap between user experience and web analytics by teaching UX professionals how to use quantitative data without a degree in mathematics. This new direction in industry practice helps companies see where they are leaving money on the tableand how to get it back. ABOUT THE EVENT Location: JPMorgan ChasePark Avenue 270 Park Avenue New York, NY 10017 (Park Ave between 47th and 48th on WEST side of street. Not the brightly lit, newer building.) Schedule: 6:006:30: Networking & refreshments 6:308:00: Announcements, Presentation, Q&A 8:008:30: Post-presentation networking 8:3010:00: Dinner with speaker (optional)* *Please note that dinner is an optional, post-event social activity and is not included in the event fee. Dinner attendees are expected to pay for their own food and drink. Registration: $15 for non-members; $10 for members; $5 for students (Pre-payment online required for all tickets) Please register at: http://nycupa20090217.eventbrite.com Registration closes at 12:00 AM Friday, 2/13 (2 bus. days before the event). Refundable until noon, Thursday, 2/17 (2 bus. days after the event) by sending a request to [email protected]. Transferable on or before noon Monday, 2/17 (1 bus. day before the event) by sending a request to [email protected]. You must notify us, and get a confirmation, of this transfer or it will not be valid. NO EMAIL RSVPs ACCEPTED FOR THIS EVENT Members of our parent organization, the Usability Professionals' Association, must join the NYC chapter to qualify for member rates. We encourage everyone to join our parent organization, though you do not need to do so to become a member of our chapter. To learn more, please visit us at http://www.nycupa.org.
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