While in pursuit of the simple, the clear, the intuitive, the new, I'd like to give whimsy, surprise, and um, the warm embrace of stupidity, their due.
No matter the domain, – virtual or tangible, high tech or high touch, interfaces or environments, – innovative thinking is accompanied by the opportunity to twist toward one of four emotional outcomes: the aha! (scientific knowing), the ah! (aesthetic experience), the ha ha! (humorous relief) and the duh? (what I’ll call “blessed stupidity”). I’ve had the most success (and fun) when teams are willing to enjoy a cathartic laugh, to thumb their noses at entrenched beliefs, to risk sharing funny, stupid thoughts when looking at problems on the edge of what's known. I’ve posted some of these moments at http://zamchicktheblog.blogspot.com. Any other examples where great ideas were peeking out from behind one's that were just "duh"? Gary Gary Zamchick Zamchick Group, L.L.C. [email protected] http://www.linkedin.com/in/zamchick http://zamchicktheblog.blogspot.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
