There are a host of these Augmented Reality (AR) experiences showing up online (GE's Smart Grid is quite nice) [1] and I'm working on one at the moment.
A key challenge we face is making the application download a seamless experience. Unfortunately the technology is not as universal as Acrobat, Flash or indeed Java, AIR or Siverlight and often requires a 3rd-party application. This necessitates a disjointed download-install-execute user journey which kind of detracts from the moment of magic when the element appears on your desktop/hand etc. More successful implementations use kiosk environments where the technology is already installed and running and the moment of interaction is instantaneous. Check out Inition's work in this arena [2]. Of course, as pretty as wind-turbines and the like are in 3D, the next evolution is to make the AR actually *do* something, whilst this rather sinister example [3] from Japan achieves interactivity, there is little purpose other than proof of concept ... yet. John. [1] http://ge.ecomagination.com/smartgrid/#/augmented_reality [2] http://www.inition.co.uk/inition/wowlab_magicsymbol.php [3]http://www.youtube.com/watch?v=yCCx7zANsGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=39131 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
