A successful project has to balance user goals and business goals. I agree with Jared that it is important to be able to draw clear connections between the two. Seeing where the goals align will point to your easiest wins. When they are in conflict or merely skewed from one another, there will be design challenges.
Solving only the user's problems = fail Solving only business' problems = fail -Jeremy Kriegel www.methodsansmadness.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=39287 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
