Oliver - I suppose it depends on what you mean by branding. In this instance thinking of the brand as every "touch" between the company and the consumer might be unhelpfully broad, but there is something to be said for the look-and-feel to be considered a form of branding in itself.
[1] I would think that there is a difference between a suite of products which may/should (?) have similarities across user interaction controls (text links vs. buttons vs. sliders; use of wizards rather than single page configurations for tools) and also the aesthetics of those controls (menus, button stylings, use of iconography). I would see all of the above as part of the "brand" but also meaningful elements unto themselves which could contribute to the unified experience you are thinking about. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=39458 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
