I need designers to be familiar with:
business and revenue models
project and product management
SEO
action script
scalable front end development
back end development
database structures
site metrics
market research
usability studies


By familiar... I mean they have enough knowledge to work along side, have
indepth conversations and understand at a fairly deep level what these folks
are doing. In a pinch, they may need to lean over and help. I don't need
them to be experts in these area because I have folks that do this 50 and 60
hours a week... and do it very very well. Why would I have a designer do
this instead? It makes no sense.

Maybe that is the difference between working at a larger company with the
resources and expertise and a small design shop. I realize with smaller
staff you need folks to wear multiple hats.

Mark



On Wed, Mar 11, 2009 at 4:09 PM, Milan Guenther <[email protected]> wrote:

> Chris,
>
> agreed.
>
> Designers (all of them, not only those working on digital products) have
> to been savvy in business, technology, and human factors/psychology
> thinking. The more broad the better. The separation between industrial
> and communication design for example, was not there when the discipline
> emerged at the Bauhaus in the 20s.
>
> On the other side, there will always be need for specialists, such as
>
> * 3D Designers
> * Motion Designers
>
> for IxD, that would mean
>
> * Social Interaction Designers
> * Workflow/Business IxDs
> * Service IxDs
> etc.
>
> But design is an art of linking, bridging and connecting,
> and thus not comparable to classic "knowledge" disciplines.
>
> A deep knowledge in those other disciplines involved, be
> it technical, user or business related, helps a lot!
> And for IxD, technology is something essential.
>
> milan
> --
> milan guenther * interaction design
> ||| |  | |||| || |||||||| | || | ||
>
> +33 6 67 11 13 83 * www.guenther.cx
>
>
>
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