Hi There, I am CEO of an international technology company, called Anders Electronics plc - HQ'd in London, and historically we designed and manufactured LCD display components for companies developing non-consumer products. (from ticket machines, to blood sugar devices, to indusrial control panels, pay phones, car dashboards etc)
Our purpose is to help people interract with technology and for the past 2 years we have defined a new focus which is essentially trying to change the way engineering centric companies (especially small-medium sized product development and manufacturing companies making non consumer devices) go about developing products by focusing more on the end user rather than meeting the technical objectives that the development engineers set for themselves. We believe that the User Interface of a product is the key determinant of the user experience (obviously the iPhone has been a major catalyst in this) and as such we are trying to help our customers by letting them focus on their core competencies whilst we 'bring the product to life through the user interface' On the hardware side, we develop 'intelligent embedded user interface platforms' (small sized colour displays, with different types of touchscreen technologies, pre-integrated with an embedded system) which plug into the customers device to add functionality and drive a next generation colour display interface. In addition, we offer an integrated GUI software development suite AND NOW WE WANT TO COMPLETE THE PUZZLE by offering UI design and usability services. We recognise this is not our core expertise (human factor engineering, Interractive Design, psychology, graphic design etc) and as such we are looking for strategic partners to work with, with whom the approach to product development is more than engineers deciding on a screen size and resolution and 'throwing' a menu on the display at the end of their software application project but rather focusing on the end-user (be it a nurse, factory worker, bus driver etc) ensuring that using the particular technology product is easy and enjoyable. I would appreciate any advice, introductions and in particular to people/organisations in the UK (right now, i cant even find an IXDA group in the UK) Thanks for reading my waffling text - hope the message is clear. let me know if you have any questions. Our web site is www.anders.co.uk (about to be updated to reflect our new vision) and we have a film on you tube which explains it all.. http://www.youtube.com/watch?v=_ZyznnuBZdY Thanks Rob ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
