About the Seminar: Ergonomic Society of Singapore and UniSIM present you this seminar that highlights the methods that Dell has adopted in todays economically challenging times to meet its customers expectations and at the same time not to forget the core Dell tenants of customization and personalization. What you will learn: Examples of process adopted at Dell to improve user experience.
Results achieved out of the new processes. Challenges ahead for Dell to continue to deliver great user experience. About the Speaker: Dr. Greg Breinholt Regional Director UX (User Experience), DELL | Experience Design Group Greg manages the User Experience (UX) team for Dell, Singapore, designing global IT products to Consumer and Business customers. He has more than 16 years experience, working for multi-National companies as a consultant based in both Switzerland and Germany. He previously worked in Singapore at Philips Design, where he managed the Interactive Design team that was responsible for user experience on consumer electronic products. He has a Masters in Ergonomics from Birmingham University, UK, and a Doctorate from the Swiss Federal Institute of Technology Zurich (ETHZ). Greg still finds satisfaction when he can see how the customers experience was enhanced by his teams involvement, regardless of the scale of a project, or the nature of the product or solution. Date: 25 March 2009 Time: 7:00- 9:00 pm Venue: UniSIM Headquarters 461 Clementi Road Staff Lounge (Level 5) Singapore 599491 Fees: Free Registration: Limited seats only RSVP by 23 March 2009 Email: [email protected] http://www.ergoss.org/events.htm http://cp.unisim.edu.sg/HFS/HFSMain.html
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