I saw this ad on the web in January '09 for the Acura MDX SUV. Tagline: "Advancing the user experience." It struck me as a funny choice of words for a car ad. I would have expected language like "Advancing the driving experience" or something a long those lines. User Experience is quite the buzz-word these days :)
http://www.flickr.com/photos/dyamakawa/3389698267/ Dev On Fri, Mar 27, 2009 at 6:11 AM, Joel Eden <[email protected]> wrote: > I know people have already discussed the Ford designer TV commercial > here, so I thought I would note a related ad...maybe it's a trend...is > design becoming more of a differentiator with the economy the way it > is? Will Ford start staying "usability is job #1?" > > So, this morning I saw a TV ad for Lexus in the Philly area (Koons > Lexus dealership) that when referring to the RX400h model, claimed > "Intelligent design, and usability!" > > This was the claim for the soccer mom part of the ad, which was > preceded by the same actress dressed more for business and a night on > the town for two other Lexus models; so design and usability were > reserved for the person on the go, not for the performance-minded. > > Is anyone else seeing examples of increased mainstream use of > design/usability as a differentiator, especially off of the web? > > Joel > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
