Enjoyable discussion and some thoughts:

* What we do is understood differently in different markets. For
example, my company (based in Hong Kong) leads with the term
"usability" but talks and write about other stuff. Why? Because the
market is still maturing here and we have some work to do to continue
to build the UX market in all its forms. Better than it was 10 years
ago though :)

* See merit in leaders from all Associations to meet on a more
regular basis to talk about trends, working opportunities,
observations (add your own) etc (again this should not devalue the
merits of different conferences). Meeting once per year? Weekend
retreat? IAI, UPA, IXD, Other? Not a conference, just a place to
talk, relax etc (with the main outcome being a "where we are at?"
doc and "where we are headed?") Something I am sure would be
valuable to the whole community and branded holistically.

* If someone I meet has heard of the terms user experience, customer
experience, usability, interaction design (pick your own term), to
name a few, at least this gives me an entry point to discuss the
merits of what we do with the ability to start on something to show
value to the business. This is a good thing!

rgds,
Dan


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=40553


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