Mark,

I think a startup provider great opportunity both what one can do from overall "Customer Experience" perspective as well as Internal organization process.

I think the common role titles don't apply as much in a startup as mostly it is short of cash and resources.

In my case I do following:

1. Customer research, Market needs/opportunities, product roadmap incl feature prioritization and roll out plan - product manager hat. 2. Since I do overall prioritization and roadmap I also act as a SCRUM Master (typically product manager and scrum master should not be mixed, but so far so good). 3. I have a tight focus along with the CEO on every touchpoint with the customer not just the product itself - Customer Experience designer 4. This also ties into marketing strategy , I am not a 100% responsible for it, but deeply involved
5. Usability testing
6. Product Design - Interaction designer, graphic designer hat
7. Front end coding - HTML, CSS , and sometimes little bit of javascript
8. Tester - Functional Testing - as features are built

Different roles, but it all just flows in very well in my experience.

(Our product is not out yet, but would be out very soon)

Cheers
AJ



On Mar 30, 2009, at 9:46 AM, mark schraad wrote:

This is just one person's perspective... specific to the narrow niche of tech start ups, but the perception held is still valid (we tend towards deep
instances over aggregates don't we?). As an interaction designer, user
experience designer, information architect or just a designer... where do
you see your place in this picture?
Mark

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