We have been doing extensive research since past year on a search-
(over)driven e-commerce model. I don' know what the site you're
working on sells, but can tell you that if the user already knows what
he/she wants, search is definitely the way to go.
On the groceries department, we managed to cut average shopping time
from 38 minutes to just 4 minutes. Completion rates skyrocketed.
As you may expect, that did not came without drawbacks. On the IxD
side, the user experience is far too different from current models.
Affordance issues are now our top priority to work on. We are
confident on the way we're going -- although current investment season
is not helping to speed it much.
--
Santiago Bustelo, Icograma
Buenos Aires, Argentina
//// IxDA BA es el primer grupo local en castellano.
//// Te esperamos! http://groups.google.com/group/ixda-ba
On 04/04/2009, at 16:03, Den Serras wrote:
I'm doing a huge e-commerce style site that has no category system at
all, other that filters like location and manufacturer. No categories,
no drilling, just searching and then extensive filtering of the
results.
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