So, there was recently a discussion on the list about augmented reality [1]. During this discussion I mentioned that I was working on a new piece of AR, it's released today [2] and I hope you will agree it pushes the envelope of interactivity a bit more and - particularly - it actually has a relevance to the brand activity.
It does rely on an awkward standalone app. download which we all really tried to avoid. Please do take a look if you're at all interested in the use of AR. If you don't have a webcam and just want to see a quick overview video, our demo is on YouTube [3] Cheerio, John Gibbard Senior Information Architect, Dare [1] http://www.ixda.org/discuss.php?post=39132#39132 [2] www.bmw.co.uk/z43d [3] http://www.youtube.com/watch?v=cTUJKvXIkSU&fmt=18 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
