Hi All,

We often end up in a debate with our clients who are desperate for
earning some extra revenue by adding new advertising spots on the
website.

How much ever we hate it, we end up trying to create a balance. It is
often the only source of revenue for many content based sites. 

I am currently doing a research on how to deal with advertising with
minimum compromise on user experience.

Do we have any research / guidelines / best practices supporting the
same? How can we explain them the user experience point of view.

Regards 

Ankit Shekhawat


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