RSVP http://tinyurl.com/ixdanyc-may09
IxDA NYC invites you to our May event: CINDY CHASTAIN speaking on "Experience Themes: An Element of Story Applied to Design" As designers we too often neglect to define a common vision, or coordinating force, behind the scope of what we’re designing, making or building. Without some means of unifying our efforts we can easily end up with a product or service that falls short of its potential of delivering an optimal user experience. One path to holistic coordination is to employ the concept of themes as used by fiction writers and filmmakers. For storytellers, themes are used as a compass, a means for examining every element in the story for its possible implication with regard to theme. For readers, themes offer an cognitive and emotional response to the story that is often much deeper and more memorable than details of plot. In experience design, themes can be used to pattern and unify product solutions as well as a means of unifying teams, assisting in the work of defining strategy and helping to design for the intangible pleasure, emotion and meaning in experience. By aiming to capture the value and focus of the experience we intend to deliver to users, themes guide us in the design process and, by extension, strengthen the impact and meaning of that experience. Please join us for a presentation about how experience themes were developed in the context of an interactive agency. The talk will delve into the notion of themes as they relate to user experience as well as discuss how they can be generated by a team and then used in the design process. WHEN Tuesday evening, May 12, 2009 6:30 - 7:00 networking and refreshments 7:00 - 8:00 presentation 8:00 - 8:30 Q&A and discussion The event is free of charge. WHERE Digitas 355 Park Avenue South (between E 25th and 26th Streets) New York, NY 10010 http://www.digitas.com Map: http://tinyurl.com/dheq4y Subway: 6 to 23th or 28th Streets, R/W and F/V to 23rd Street ABOUT OUR SPEAKER Cindy Chastain, user experience designer and screenwriter, has been exploring ways to engage an audience through storytelling, teaching, writing and design for over twelve years. She is currently the Director of User Experience for Interactive Partners, a New York-based agency specializing in entertainment and media websites. Most recently, she has lead projects for clients such as BBC Worldwide, Showtime, Fuse, Madison Square Garden, Coca-Cola and Unilever. She holds an MFA in screenwriting from Columbia University in New York and earned a BS in Radio, TV, Film from Northwestern University. In addition to moonlighting as a filmmaker and screenwriter, she is in the process of researching a book that explores how storytelling techniques can be used as a framework for design. ABOUT OUR HOST Digitas is a leading digital marketing agency, helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world’s only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe's VivaKi -- a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships. RSVP http://tinyurl.com/ixdanyc-may09 See you there! The IxDA NYC local leaders ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
