Just a suggestion... It might help to allow designers to specify a "task" that is more detailed than "favorite/least favorite part of website" or "list what you remember the most" before displaying the image. Context is key. It's rare to end up on completely random web pages (most pages you get to through a link, search, etc), so the viewer already has some indication of what type of page/information to expect. Christine's article mentions telling participants "You're ready to donate to the Red Cross organization. But you're unsure of what kind of donation to make. What are your donation options?" but that kind of information seems to be missing from fivesecondtest.
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