I'll just quote Bill Buxton here from "Sketching User Experiences":

"Those who saw multiple designs gave us more critical comments. A
few even rejected one of the designs (something extremely rare in
studies that only evaluate one design, and therefore very
significant). But constructive suggestions? There was no difference
between users who saw one design and those who saw three."

Further, Bill makes the point that testing one design tends to shut
down criticism; the users tested don't want to appear to be too
negative.

Hopefully you can see that you'll get neither "Best Results" or
"Accurate Findings". What you will get are non-designer's opinions
about the interactions you've designed. It's up to you to take that
data and fashion an interface that best connects the user to your
registration process through to completion.




. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=41992


________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [email protected]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help

Reply via email to