We were using a single field but had problems when customers weren't
receiving their order confirmations, which meant we had to call them.
For me, the goal was to have customers think about their email, not
just to enter it twice. So we added a notice that appears when the
focus leaves the field:

"Your confirmation will be sent to [email protected]."

The change hasn't been out that long, but the anecdotal evidence is
that the problem has been reduced by a third or so. The solution is
JavaScript dependent, but for our audience that is okay.

See
http://blog.chrisjackson.net/2009/01/email-address-entry-fields/


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=41979


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