Elana, Very interesting question. I have to ask, how do you define a great user experience for a brand page via Amazon?
I feel the vast majority of users go to Amazon to buy things, plain and simple. For my money the best UX on an Amazon brand page is simple. Can the user find what they are looking for and can they buy it quickly? If they wanted the bells and whistles they would go to the store or the brands website. My line of thinking breaks down if the 'average user' goes to Amazon to perform deep research of products, i.e. wants detailed side by side comparisons. After looking through about 30 brand specific pages I am surprised at how badly some of them are put together. Terrible organization, visual clutter, and no logo or branding! C'mon that's easy! Ouch. It is rather apparent that most companies view this is a simple catalog. The next question that begs to be asked is how much control does a brand have over their specific page? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=42058 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
