On May 18, 2009, at 5:50 PM, Robert Hoekman Jr wrote:
Someone who is unlikely to be great at either, even if he was
previously
great at one or the other.
I mean no offense by that — there's just far too much to know in
either
niche to divide your time and still excel. It's hard enough doing
*one* of
those things well. Sure, there are people who can do both, but
they're rare,
and you there's not really any way to prove to yourself that you're
one of
them without a bunch of other people telling you that you are.
This is exactly the kind of thinking that will sink the current
generation of designers, be they IxD, IA or UX.
Go try other design disciplines for some comparisons. The amount of
knowledge one has to master in this profession is still orders of
magnitude less than other more mature design professions. Further, the
technology to build the front-end aspects of digital products
(software, mobile, touch-screen, etc.) is flattening at a very high
rate, which means if you refuse to master building something with your
own two hands -- and being fully in charge of its interaction, visual
aesthetic, architecture, organizational model, etc.-- you will find
yourself out of a job in the very near future.
--
Andrei Herasimchuk
Chief Design Officer, Involution Studios
innovating the digital world
e. [email protected]
c. +1 408 306 6422
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