Many years ago, I had some ad folks telling me that a 300x250 ad had to show 1/3 above the fold (1024x768) to be sold as an "above-the-fold" ad. It was some other fraction for a 160x600.
Either IAB.net doesn't have those details along with their other specs, or I'm just not finding them. Does anyone have a link to some kind of industry-wide accepted standards or guidelines that answers the question: How much of the ad has to show ATF before it can be sold as being ATF? ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
