I think the wonder wheel is a great idea, but it seems out of place in
the google search page. That's probably more of a "well, how the heck do
we tack THIS thing onto our traditional search" problem.

But the upside is that it serves as an evolving mind map of a search and
lets you easily retrace your steps to get back to search contexts you
may have missed (and to let you choose a more narrow context for which
you might not have anticipated the best wording). To me Wonder-wheel is
to Breadcrums as Subway Map is to spooling a string behind you in order
to retrace your steps if you get lost.

It is not very useful for basic searches, but is excels for searches
about topics which I know little about. It basically provides me with
suggestive context for my searching, and is more useful than a linear
suggestive-typing feature in a search box.

As for the aesthetic, well, that's a different matter. It looks awkward
jammed in there to the right of the results filter menu.

-Damon
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