Hi all -

I've started to notice a trend on websites that I'm being asked to
consider for my company's as well: using tabs within a page's
content to afford page real estate to a broad collection of, say,
products & services. This type of design would occur primarily on a
'landing page' (a segment's entry page).

For example, we have many product lines/services/versions within one
of our primary business units; for these, we would like to promote as
many as possible on this segment entry page.

Here are some sites that reflect what I'm talking about:
- http://www.symantec.com/norton/index.jsp
- http://www.ibm.com/us/en/
- http://www.ea.com/genre/action-games
- http://www.cisco.com/en/US/products/index.html

The first link, Norton, is the best representation I dug up this
morning; look for "Popular Products," "Latest Products,"
"Macintosh," "Norton Services," and "All Products."


I'm not sure this gels with what Nielsen so often states is the
'right way' to use tabs. Though I'm not someone who lives and dies
by these things, it does have me thinking in this case. 

My gut feels like this is just a way of cramming a lot of information
in and maybe a better solution to the content needs to be addressed.

My brain thinks, this seems logical enough, and it does allow us to
meet the client's (marketing team) needs.

So, what do you all think? Is this becoming a standard approach that
does in fact provide a good UI for all parties?

Thanks, in advance,
Jennifer

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