On Jun 18, 2009, at 12:20 PM, Vishal Iyer wrote:

That does not make business models a part of design. On the contrary, design is a part of the business model.

I fail to see how design can be a part of the business model w/o the business model being part of Design. Not taking into account the business model is a Design failure.

I think Jared Spool's talk on the Amazon is a perfect example. The fact that Amazon is able to turn inventory 25 days faster than it's credit line, floating cash, making interest instead of paying interest is by Design. It's not an accident. It's by Design. They've designed their business model that way.

In the case of Fever, the decision to make it $30 and whether or not to offer a demo is by design. Shaun designed the business model for Fever that way. He may have very good reason to do so, but it's still by design.

So, exactly how is the business model not part of Design?


Cheers!

Todd Zaki Warfel
Principal Design Researcher
Messagefirst | Designing Information. Beautifully.
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