This is what I posted on the blog: Ok, better, but I do believe that sometimes the concept comes from outside of us and sometimes the concept comes directly from us, or more accurately from a combination of sources.
i.e. where would the work of Jan Chipchase fall into this? or look at the case study of IDEO's BofA "the change goes into your savings" project. Design generated the concept out of nothing more than to say, "We need to find a way to get people to use their savings accounts more." Now the reality is that the "problem" may be well defined by an outside source, but in my work at moto the problems were sometimes so broadly defined that they could be anything. Like, "how can we make retail better?" this may not be what most of us are doing, but it is in the purview of design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=43081 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
