There's a model of older adults in the report at this address:
http://www.aarp.org/olderwiserwired/oww-resources/designing_web_sites_for_older_adults_expert_review.html
See page 14 of the PDF.
It was an incidental insight from a literature review I did on web
design for older adults a few years ago. Since then, I've used it for
other audiences, such as college students. Does that mean it's a good
model or a bad model?
Dana
:: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: ::
Dana Chisnell
415.519.1148
dana AT usabilityworks DOT net
www.usabilityworks.net
http://usabilitytestinghowto.blogspot.com/
On Jun 22, 2009, at 4:25 PM, Steve Baty wrote:
I'm interested in hearing about the different techniques people use to
represent the differences in the audience for products, services,
applications etc. It's OK if they're not explicitly used in the design
process or if you recognise the short-comings of that particular
method. I'm
just trying to understand the range. Here's what I've got so far:
- Market segmentation - purchasing triggers, feature-centric; aim to
understand price points, messaging, feature combinations
- Personas - behaviours, needs, scenarios of use; aim to understand
problem space & context of use; empathetic
- Lifecycles - temporal segmentation, stage of lifecycle determines
differentiation
- Capability - proficiency with a technology or product
- Experience lifecycle - sequence of interactions across touch-
points,
where the position in lifecycle is the focus
- Mental models - different thought frameworks drive design
decisions
- Demographic - age or socio-economic factors
- User maps
Do you use any of the above in your design work or something else?
How do
you target your design when the audience is heterogenous?
Steve
--
Steve 'Doc' Baty | Principal | Meld Consulting | P: +61 417 061 292
| E:
stevebaty at meld.com.au | Twitter: docbaty | Skype: steve_baty |
LinkedIn:
www.linkedin.com/in/stevebaty
Blog: http://meld.com.au/blog
Editor: Johnny Holland - johnnyholland.org
UX Australia: 26-28 August, http://uxaustralia.com.au
UX Book Club: http://uxbookclub.org/ - Read, discuss, connect.
________________________________________________________________
Reply to this thread at ixda.org
http://www.ixda.org/discuss?post=43080
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [email protected]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [email protected]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
