I would look to D. Normans book, "Emotional Design". it is clear
that adding positive emotional qualities (call it fun if you must) in
a design changes the user's overall perception of the products
utility and usability--PERCEPTION. 

the best example I have is the context of the iPhone keyboard. As I
said recently in Malmo, as a die-hard iPhone fan/user, the keyboard
is flawed. Having been a Treo user for years and then a blackberry
user after that I know/understand the value of a physical keyboard
and moving to a virtual one is a big change.

But! the rest of the phone and even some of the features of the
virtual keyboard itself are so engaging that I could almost care less
about the flaws of the keyboard of the iPhone.

Now, a 'customizer' sounds a bit enterprisey to me. And in that
world you have to be cautious as not to appear frivolous, but I have
done major re-designs of enterprise SaaS software that incorporated
good engagement at the expense of total usability that seemed to work
for those doing the purchasing as well.

-- dave


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=43092


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