Andrea,

I think the questions you ask are a great start, but before you get to those 
questions that are specifically about websites, I'd ask more general questions.

Start out by asking them a little bit about their lives, their routines, etc.  
Then go on to questions more specifically about grad school: 

- Why are you thinking of going to grad school?
- What do you already know?  Where did you get your information from?
- What questions do you have in general?
- What schools are you considering?  How have you done your research on them?

Try to get at more generally, what is important to them.  Focusing your 
questions only on websites may cause you to miss some important factors.

Hilary


Hilary User Experience
                   Hilary Bienstock, Principal
 
[email protected]  :: 310.883.5818  ::  fax 310.829.2839




________________________________
From: Andrea Richeson <[email protected]>
To: [email protected]
Sent: Wednesday, July 1, 2009 6:55:36 AM
Subject: [IxDA Discuss] Interview Questions for Persona Development

As part of an independent study project (U Texas iSchool student),
I'm developing personas to help guide the BBA site redesign efforts.
I have access to a wealth of demographic, survey and web analytics
information and also plan to speak to the undergraduate program
office about their perceptions of the site and its users. 

Please send your advice about what questions to ask (undergraduate
business school students) when doing interviews for persona
development. I hope to tease out user goals and behaviors.  Examples
would help.

Possible questions, so far:

Why do you come the the site?
What do you do when you come to the site?
How do you find information on the site?
What are the things you like most about the site?
What do you like the least about the site?
What would you most like to change about the site?
Is the site easy to use?
Are there other business school sites that you find particularly
useful?

Thanks,
Andrea


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