I've had experience of this within the fashion sector. Using user recommendations is a bit ambiguous, at what point does a rating of 1 to 5 become a recommendation? Or do you just have a "I recommend this" button which translates to, you either liked it, or you didn't. Ratings give the user a little more space, "I liked it but...".
A rating provides a solid picture. This product scored an average of 4/5. Compared to 90% of people recommended this. What about the last 10%, how many people are within the last 10%. It raises more questions than what it's worth in my opinion. It's also harder (not impossible) to represent this easily. Amazon uses both. We found using ratings, had higher conversions, we didn't try both combined. Best, James :) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=43453 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
