In my experience, users are looking for the same general content online as in print, but there are vastly different expectations in terms of presentation. For the most part these expectations make sense. Why would a publisher simply place their print materials online? Was early TV just a video of people reading stories that were previously on the radio? Was the length, distribution, and format of literature the same after the printing press? As with any new technology it is best to leverage its strengths, and users intuitively expect that.
Examples of some of the things that have come up in my research are: Timeliness and updates. "Real time web" More visual information including extra pictures and video. A more familiar feel (e.g., bloggers you can identify and 'get to know'). Hyperlinks and recommendations for related content (on and off site). Search (obv). Depending upon situation, maybe personalization and ability to narrow down what is presented. I am sure there are more. I doubt that users would get excited if you posted a pdf version of your magazine to the interwebs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=43670 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
