Your SEO person could be right,

The last time I designed SEO, "hidden text" aka "white text" made pages
deprocated in search results.

SEO changes all the time, but I'd err on the side of caution.

Why not try a yellow highlight if it fits in with you're color scheme, it's
the most "outstanding" color in the spectrum.

Rich

On Wed, Jul 22, 2009 at 4:43 AM, stefano <[email protected]>wrote:

> Hi, I have a list of items to sell on a landing page.
> >From left to right each item has a clickable thumbnail, the name
> (big) followed by the description (small) and a big green button to
> buy.
> I want to highlight 1 sentence in the description (4 words in a
> description of 30 words) and I want the user to read those sentences
> as soon as the page load, before the item name, before some other
> bold contents in the page.
> My idea was to highlight it (background color) with the blue
> (#316AC5) that Windows uses when you select any text and make the
> text white.
> We did several usability tests and it seems to work very good but the
> SEO dept says I cannot write any keyword in white as we have a white
> background in the page and it could be considered as spam by google.
> Tried with a light yellow behind a bold blak but it doesn't work
> well as the blue I used before.
> Any suggestions for those colors?
> I also suggested to use a #FFFFFE (or any very light silver) text on
> a that blue background but SEO keeps saying google would consider it
> spam as well.
> Any idea if this SEO belief is true??
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-- 
Joseph Rich Rogan
President UX/UI Inc.
http://www.jrrogan.com
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