For some reason this feels like a familiar conversation, but this flies in
the face of so much that we discuss
and insist upon in our standard practices, doesn't it?
Genius design?  Or is this safe to say when you're an industry leader and
have a proven record with it?

Cool read!
Scott

On Wed, Jul 29, 2009 at 11:13 AM, Joshua Porter <[email protected]> wrote:

> Great example, Eric! (not just about defaults, but resetting
> defaults...almost evil)
>
> Here's another interesting tidbit concerning influence, care of Steve Jobs
> of Apple.
>
> "It’s not about pop culture, and it’s not about fooling people, and it’s
> not about convincing people that they want something they don’t. We figure
> out what we want. And I think we’re pretty good at having the right
> discipline to think through whether a lot of other people are going to want
> it, too. That’s what we get paid to do."
>
> I wrote up a bit more here:
>
>
> http://bokardo.com/archives/steve-jobs-on-why-apple-doesnt-do-market-research/
>
> Josh
>
>
"You always have the carny connection." - Clair High
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