I'm assuming you're talking about usability testing (face to face lab
research)...

I often start studies with an open exploration task (imagine you've arrived
here from google and you want to find out what the site is all about), and
then follow this with a self defined task (I get the user to tell me what
they want to do, then let them do it).

Following that, I then have a list of compelled tasks that I will give the
user if they didn't already cover them. One benefit is that the whole thing
feels natural to the user, and they often appear more motivated and
involved. One weakness is that your notes will be all over the place, as
users jump about haphazardly between pages, sections and activities. Another
weaknesses is you will have minimal quant data, so things like task failure
rates, task times, and so on will not be captured (IMHO this is fairly
worthless in a small qual study anyway).

It really depends on the context of the site you're testing, your research
objectives, and the politics of your workplace...

Harry

--
Harry Brignull
User Experience Consultant
http://www.90percentofeverything.com
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