I'm leaving this one intentionally open-ended, because I'd like to
see where you guys take this.

Let's say you're tasked with planning an informational site.  Lots
of content for several audiences - facts presented in copy, video,
imagery, and interactive tools.  There are no major points of
persuasion other than that you want users to find the site to be
credible, understand the subject matter better than they did before,
and maybe provide feedback on the experience.

You are warned in the beginning that new content will be added at
times due to mandates from above.  This is not negotiable nor is it
avoidable.  But there's no way of predicting what that content will
be.

Here is my question: What would you do or not do in the planning and
design of the site to try to ensure scalability?
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