Being a product of the school of pragmatic language theory it have
always puzzled me that (some) usability folk are very eager to
distinguish their field from language and semiotic theory.

Honstly I don't see a big difference. By removing themselves from
language theory, they are cuting themselves of from several hundreds
of years of research on which they could be building their branch of
communicative theory.

- it's all about communicating
- it's all about receivers
- it's all about context

What am I missing?
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