Reeves and Nass have done some research that shows that people treat computers as if they were people. If you agree with their research, then you have to think about what sort of discourse the computer is having with the person. Using questions as links seems to parrot the query back to the user, rather than answer their question or lead them to their goal. At its worst, there the questions that a company prays people are going to ask, and aren't related to any question a user actually has.
(BTW - The Reeves and Nass research is in the book The Media Equation) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44466 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
