: (  it is.

Looks like they implemented new tagging on the back end and lost an
argument about whether users need an interface different from the
database categorization. As William points out, the subcategories
don't appear to be in any order.

I was just looking at a more successful way to browse subcategories,
on Epicurious' redesigned site. Unfortunately, they seem to be flowing
the text horizontally rather than in snaking columns.
http://www.epicurious.com/recipesmenus/browse

Diana

PS Men like "bejewelled" accessories?



On Mon, Aug 24, 2009 at 5:03 AM, William
Hudson<[email protected]> wrote:
> Wow, what an, uh-hem, interesting approach. I can't believe they
> actually did any usability testing on this.
>
> Given that the Women's Accessories section has around 100 links, I
> wonder how long they thought users would be willing to spend searching
> it?
>
> They have also done some extremely weird stuff with listing the same
> things several times, like 'bangles'. You have to walk back up the list
> to find out that they are made of different materials.
>
> Regards,
>
> William
>
>
>
>> -----Original Message-----
>> From: [email protected] [mailto:[email protected]] On Behalf Of
>> Rajesh Sundaram
>> Sent: 24 August 2009 12:45 AM
>> To: [email protected]
>> Subject: [IxDA Discuss] shopping.rediff.com - too much simplicity?
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