Putting myself in the shoes an aggrieved tenant I would first say that
it would increase my frustration if I were told to download an iPhone
app in order to communicate with my real estate company!  Clearly the
app has to be created and positioned with the idea of added value -
not only as the main interface for communication of
complaints/problems.  Therefore, you may want to have a good balance
of "value added" features and grievance features. 

As for dealing with grievances, you need to hire a good writer who
can make the app feel like a person is doing the helping, not a
machine.  I recommend you review this slideshare presentation for
some tips re: building humanity into your interface:
http://bit.ly/ncGxv.

As for your 27 categories, it sounds like you may want to do a card
sort exercise, using some accepted menu items that are common to the
iPhone.  There are a few inexpensive online card sort engines out
there (e.g., websort.net) that you may want to use or simply go to
the lobby of one of the properties and ask tenants to complete a
quick card sort in exchange for some perk or reward ($ will work
too).  Involving the tenants in the process will have a nice PR
payoff as well; I would post notices in the buildings telling tenants
that you are looking for their ideas to help the company better handle
issues/complaints.

Best of luck!


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=45328


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