The IxDA Industry Session will involve presentations from a series of industry practitioners. Location: Lloyd Building Room LB01 (see map of TCD)
Time: 9.30am - 12.30pm (morning session) (registration from 8.30 - 9.30) Session: IxDA Industry Session Registration: To attend this session you must register for i-HCI 2009 and pay the regular 50 or student fee 30. Organiser: Ben Arent, TRIL Centre, Complex and Adaptive Systems Laboratory, University College Dublin Niamh Phelan, Analyst, iQ Content Limited This session will start with a brief introduction to Web Analytics by Niamh Phelan. Peter McKenna will then discuss implementing Google Analytics. We will assume no prior knowledge of analytics but will progress quickly to advanced techniques that yield high return in the form of customer insight and low cost issue detection. Having brought the audience up to speed on the basics, Niamh will progress to setting up and analysing goals and funnels in GA for the purpose of detecting usability issues. We will then introduce implementing and analysing front end tracking, including tracking downloads, and the insights into customer behaviour that can be revealed. We will conclude with a brief synopsis of the most advanced topics in the field, including session recording with Clicktale, testing with the Web Optimiser and personalisation using Omniture. Henry Poskitt, Frontend.com Out of box experience (OOBE) describes the users' first interactions with anew product. In technical products this invariably involves plugging stuffin, installing some software and crossing your fingers in the hope that the product will work. The problem is that, in far too many cases, it doesn't. A recent study conducted by Accenture in the US shows that each year consumers return millions of electronic products - not because they don't work, but because customers think they don't work. With high volumes of product returns and expensive customer support mean that the total cost of poor OOBE in the US is USD 13.8 billion. This talk looks at how user centred design can improve OOBE. Frank Long, Frontend.com Real or Imaginary; The effectiveness of using personas in product design The use of personas as a method for communicating user requirements in collaborative design environments is well established. However, very little research has been conducted to quantify the benefits of using this technique. The aim of this study was to investigate the effectiveness of using personas. An experiment was conducted over a period of 5 weeks using students from NCAD. The results showed that, through using personas, designs with superior usability characteristics were produced. They also indicate that using personas provides a significant advantage during the research and conceptualisation stages of the design process (supporting previously unfounded claims). The study also investigated the effects of using different presentation methods to present personas and concluded that photographs worked better than illustrations, and that visual storyboards were more effective in presenting task scenarios than text only versions. Des Traynor, Contrast - http://www.destraynor.com/ Designing for mobile context Modern devices deceive designers into believing that designing for mobile is a solved problem. After almost a decade spent struggling to re-create the Internet on mobile phones, the emergence of Opera Mobile, Mobile Safari, Android Webkit, and the Palm WebOS has meant that most websites can now be considered mobile ready . However as the mobile context has become ubiquitous, it is now apparent to end users, and businesses that recreating the desktop experience on a phone is not desirable. This talk covers some experiences designing mobile applications addressing a mobile context, and walks through the design decisions to be made when writing applications for mobile devices , specifically iPhone and android handsets.
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