- look for bulletin boards related to the domain you are interested in.
read what people are asking about/complaining about.
- go into a store where they sell the thing you are designing. Ask
people questions.
- if you're redesigning something: try teaching someone unfamiliar (but
not totally out of the realm of possibility) about it.
- try and make up personas. What *might* they care about/do/love/hate?
Don't kid yourself that you are basing stuff on the assumptions you
bring to the table, but in many cases (especially for general consumer
stuff) you'll have plenty of insights. The personas are just a way to
frame up the info for yourself and others.
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