I'm looking for more examples of an experience vision (or "envisionment" as some call it) for a brand, product, service or organization. Can you help me?
It could be in the form of a narrative, cartoon, video - anything that tells the story of the customer's experience. Not a product demo. Here are some excellent examples I am aware of already: Adaptive Path's concept for the Charmr http://www.adaptivepath.com/charmr/ Apple's Knowledge Navigator video. Keep in mind this was produced in 1987 and predicts a number of technologies and experiences that have since become a reality, including the web itself, Google, social networking, tablet PCs... http://www.youtube.com/watch?v=3WdS4TscWH8&fmt=18 And this insurance company story shared by Jared Spool at UI13: An insured home and car owner, having just had a tree fall on their garage, will log into the site, explain the damage, upload pictures, and get initial claim approval to start temporary repairs and get a rental car all within a few minutes. Within the next 24 hours, inspection appointments and a detailed damage assessment are scheduled and reviewed, and the repairs are underway within 48 hours. All the payments are handled electronically from the insurance company, with a single NET-60 bill sent to the policy holder for the deductibles. The idea of a good experience vision is that it is a story everyone in an organization can remember, and empowers people at all levels to make daily decisions knowing whether they are moving closer to or farther from the vision. Do you know of other good examples?
________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
