Just a few thoughts on 'exit' versus 'way out':
 - 'way out' is not that uncommon in Europe
 - 'exit' is an unusual word in written and spoken English (I cannot
recall the last time I wrote it)
 - it is also impossible to work out what 'exit' means if you do not
already know (unless you happen to speak Latin!)

(For anyone interested, word frequency in English is inversely
proportional to word length in syllables. Naturally, that should not be
the sole criteria for choosing terminology!)

So, I can see their point.

Regards,

William Hudson
Syntagm Ltd
Design for Usability
UK 01235-522859
World +44-1235-522859
US Toll Free 1-866-SYNTAGM
mailto:[email protected]
http://www.syntagm.co.uk
skype:williamhudsonskype 

Syntagm is a limited company registered in England and Wales (1985).
Registered number: 1895345. Registered office: 10 Oxford Road, Abingdon
OX14 2DS.

Courses in card sorting and Ajax interaction design - Las Vegas and
Berlin:
http://www.syntagm.co.uk/design/csadvances.shtml
http://www.syntagm.co.uk/design/ajaxdesign.shtml

-----Original Message-----
From: [email protected] [mailto:[email protected]] On Behalf Of
Calvin
Sent: 01 September 2009 4:59 PM
To: [email protected]
Subject: [IxDA Discuss] "Way Out" vs "Exit" - Signage usability
andpassenger experience
...
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