Hi Jesse, Nice read. I like the historical reference. but besides that, despite amazingly smart people promoting social business design like @armano and the rest of @dachis I am not yet convinced that this is the end-all that some of my peers believe. I think that notions of "conversation" is not the same as "participatory design" and definitely not observation in context or testing.
I think I'm not convinced b/c for the most part I don't see in myself or in my observations that there is more than a small %age of people interested in "conversation" with their brands. I think it is presumptuous. But I'm taking a sit back and wait attitude. I'm all for experimenting and measuring and see what happens and I hope that organizations like @dachis will present amazing case studies of their work across as broad swath of industries and market segments and demographics. Anyway, I don't see this is UCD. - dave . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45486 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
