(apologies for cross posting) Hi all; I'll be teaching my day-long workshop "Site Search Analytics for a Better User Experience" in Seattle (October 29) and Washington DC (November 9). Steve Krug will teach his new "Rocket Surgery Made Easy" workshop on do-it-yourself usability testing the next day in each location. Details, registration and discount information are available here: http://louisrosenfeld.com/ssa
I'll kick off the day by walking through the basics of learning how people search your site, focusing on analyzing the important stuff--the "short head" of frequent queries rather than the long tail of onesies. I'll also place site search analytics within the broader context of both user research and web analytics, looking at how they all might be better integrated. But most of the workshop is very hands-on, focused on a few exercises where we'll analyze real query data, and covering a variety of case material that show how site search analytics can improve the performance of not only search, but of content, navigation, and metadata as well. All in an intimate, fun setting. I hope to see you in DC or Seattle this year! cheers Louis Rosenfeld :: http://louisrosenfeld.com :: @louisrosenfeld Rosenfeld Media :: http://rosenfeldmedia.com :: @rosenfeldmedia ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
