People looking at product detail pages are in the middle of some larger life context that brings them there and impacts their decision-making. The design strategy needs to take into account the product-finding and decision-making criteria that customers have carried with them to the detail page in order to provide them with the ingredients for a successful transaction, or to get a high priority in the consideration set.
With that caveat out of the way, and purposely omitting my clients, some of my favorite detail pages include: Ikea, Williams-Sonoma, Crate & Barrel, REI %u2013 Clean, simple, allow customers to fall in love with the product; however, their categories require fewer specs than your category Sears %u2013 Lots of e-comm functionality and content (ratings, share, call for questions, buy online pick up in store), but plain, clear, balanced presentation. Also, MySears is quietly building social media mass in the background and is organized by product category; however, the tunnels seem to be one-way between catalog and discussion. Victoria%u2019s Secret %u2013 Excellent handling of multi-sku purchases, on-brand interactions and imagery; however, lacking image options of their e-commerce competitors Best Buy %u2013 clear modal segmentation, click to call and call me options, relevant buying guides; however, too much visual noise and missing connections between product details and buying guides Amazon.com %u2013 outstanding crowdsourced content; however, seemingly random barrage of related products (outside of the stats-driven customer purchase info) Toys R Us %u2013 clear paths for online vs. store purchases; however, no clear %u201Carrive by%u201D date, and lacking safety info that I think their category needs Paul Bryan Usography Corp. (www.usography.com) Blog: www.virtualfloorspace.com Linked In: http://www.linkedin.com/in/uxexperts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45740 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
