I am a consultant to a web based product company and we are trying to
'institutionalise' Usability in the organization.
In my opinion, not all projects need User Testing at the concept level.
There may be some projects where we develop prototypes based on our
experience as experts and then take them to users for testing. 
However, in some cases, the concept has ambiguity or we want to know if
there are any latent needs of users or we just want to refine our concept
and thoughts. In these cases, we conducts Focus Groups or one to one
interviews to get feedback from users before we hit our drawing boards.



-----Original Message-----
From: [email protected] [mailto:[email protected]] On Behalf Of Shuan
Lo
Sent: 16 September 2009 20:22
To: [email protected]
Subject: [IxDA Discuss] Need tips on how to formalize usability activities
in a big Internet business organization

Hi! I work in an e-commerce group. My department manager is interested
in building design research into our work processes from scratch. The
function of our department is a hybrid between product manager,
designer, and project manager.

We are looking into issues such as "do we need an official policy to
state that what kind of projects should always involve user testing",
"when business units come to us to build something, can we insist
that the concept be user tested first?" 

Seems like we are trying to institutionalizing usability - to quote
the title of a book that I've not read. 

If you work in an organization where usability and UCD is fairly
matured and formalized, could you share your experiences with me
please?

Thank you.


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