Hi Jax, I think that most of modern e-commerce websites allow certain amount of personalization.
I tend dividing parameters by which it's possible to personalize the site into two main group - "Not logged in customers" and "Logged in customers". Not logged in customers. For all your visitors you could use data available from your web statistics and servers logs. For example, without having personal information about your visitors you still could group them by: * Language (browser/OS settings) * Country (IP) * Flash player version * Screen resolution * Date & time * Referral * Last visit date * Keyword referred Not logged in customers. If you have a log-in mechanism and store personal information about your customers, you have almost infinite ways to customize your website. Depending on your user profiles you could group them by: * Money spent on your website * Money left in their wallet * Level of their loyalty * Usage frequency * Last time purchase * Preferred products * and many more depending on your website. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=46163 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
