It's easy to do this sort of thing badly. Even done well its value is generally transient. That said, I think some good ideas can be gleaned from Joshua Porter's slidedeck http://bokardo.com/archives/designing-for-social-traction-slide-deck/ starting at slide 78. Note, that Joshua is discussing the use of this approach in the context of teaching new users how to use the system. As an ongoing interface the approach becomes annoying really fast, even if you don't use an animated paperclip.
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